Affordable Spinal Decompression Santa Monica Marketing In A Tough Economy

By Brandon Johnson

The economy is rough right now. Marketing Therapy to patients, particularly when this is a service not often covered by insurance, is getting more difficult by the day. For many practices, the knee-jerk reaction is to scale back on everything; including the marketing. The following article will lead us through the subject Affordable prodigychirocare.com marketing in a tough economy.

Be informed and accept responsibility: know your state laws and any other applicable rules and regulations. Ignorance of the law is no excuse. Do your homework and make sure your marketing is in full compliance. Don't leave any grey areas which are open to interpretation. You already know this, but it bears repeating.

As many of us have heard often, our backs may have gone through accidents and trauma that resulted in muscle, nerve, bone, and tissue damage to our spine. Other causes may have been physical abuse due to impact sports, incorrect weight training, construction heavy lifting, sitting in the office extended periods, daily poor posture, and a myriad of other non-conforming body movements that ultimately threw the spinal system out of alignment with the rest of our limbs and body.

It is man's experience historically that back pain becomes more noticeable and serious enough after 25 plus years of age. During this early period and for the next ten years, pain sufferers either take the high road or low road to recovery (or prevention) if you will. In other words, that person will either exercise while staying active regularly; addressing certain body movements that will slow down the damaging back pain symptoms.

Don't Promise Anything and use your common sense: Do yourself and your patients a favor: don't make any promises you can't keep. Do not advertise that it can definitively cure, stop, or eliminate anything. If you want to state that decompression may be able to do these things, I think you are treading in much safer waters! I have faith that we all possess at least some degree of common sense. Use it! If something seems like a grey area or a bad idea it probably is!

Ditch the Duds and Keep the Killers: Now that you have examined and evaluated your marketing efforts you need to act accordingly. Ditch the duds. Take whatever marketing isn't working and get rid of it. If that old stale local newspaper ad hasn't brought in a new decompression patient in months, why would the next three months be any different? Stop throwing money at what isn't working and keep those killer ads. A killer ad is simply those ads that work! It is amazing how often we overlook something so obvious.

So, having presented the medical side of the back pain sufferer's dilemma, there are options outside of the medical arena that are worthy of consideration by the back pain sufferer. These options should be considered carefully in conjunction with the knowledge and understanding that the back pain sufferer has gained during the discovery and diagnosis stages of his condition.

Look to the Internet, my Friend: The internet is taking over as a dominant form of advertising and marketing. If you think you can survive against your competition while ignoring internet marketing you are dead wrong. The days of the local paper newspaper and hardcopy yellow page books will eventually be gone. This is probably not as far off in the future as most of us think!

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